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ARTICLE · 05 AUGUST 2008

New Consumer Protection From Unfair Trading

Wedlake Bell LLP
Wedlake Bell LLP
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May 2008 saw the implementation in the UK of the Unfair Commercial Practices Directive (the Directive) by the introduction of the Consumer Protection from Unfair Trading Regulations 2007 (the Regulations), which will result in changes to the existing UK consumer protection laws.

United KingdomConsumer Protection

May 2008 saw the implementation in the UK of the Unfair Commercial Practices Directive (the Directive) by the introduction of the Consumer Protection from Unfair Trading Regulations 2007 (the Regulations), which will result in changes to the existing UK consumer protection laws.

The Directive applies to business practices (i.e. not private transactions) that affect consumers. It aims to harmonise unfair trading laws in all EU Member States, and contains a general ban on unfair commercial practices that distort the economic behaviour of the typical consumer. It also prohibits misleading and aggressive practices that are likely to deceive the average consumer, and lists more than 30 specific practices that are banned in all circumstances – for example, displaying a trust mark, quality mark or equivalent without having obtained the necessary authorisation. It applies to actions, omissions and other

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