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ARTICLE · 05 NOVEMBER 2026

Making A List, Checking It Twice: Is Your Pricing Compliant?

Gowling WLG
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The Competition and Markets Authority has issued a stark warning to online retailers about pricing transparency requirements under the Digital Markets, Competition and Consumers Act 2024. With Christmas shopping approaching, businesses must ensure delivery charges are included in displayed prices throughout the entire customer journey, or face enforcement action.

United KingdomConsumer Protection
Dan Smith
Dan Smith
Zoe Pearman
Zoe Pearman
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The Competition and Markets Authority (CMA) has published an open letter to online retailers selling goods to UK consumers, warning businesses to ensure their pricing practices comply with the Digital Markets, Competition and Consumers Act 2024 (DMCCA).

The message is clear: "The first price consumers see should be the price they pay". Where a delivery charge must be paid to buy a product, the price displayed to consumers throughout the sales process must include the minimum mandatory delivery charge.

With the Christmas shopping period approaching, the CMA has warned that some businesses are still presenting delivery charges in ways that do not comply with the DMCCA's price transparency requirements.

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