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ARTICLE · 27 NOVEMBER 2025

CMA Launches Consumer Protection Drive

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On 18 November 2025, the UK's Competition and Markets Authority ("CMA") launched what it described as a "major consumer protection drive" targeting online sales tactics...

United KingdomAntitrust/Competition Law
Dina Jubrail
Dina Jubrail
Matthew Levitt
Matthew Levitt
Kassia Pletscher
Kassia Pletscher

1. Summary

On 18 November 2025, the UK's Competition and Markets Authority ("CMA") launched what it described as a "major consumer protection drive" targeting online sales tactics, including drip pricing and pressure selling.

As part of the drive, the CMA has opened investigations into 8 businesses and issued advisory letters to 100 firms. It has also published its finalised price transparency guidance for businesses.

2. Background

The CMA's new consumer protection regime under the Digital Markets, Competition and Consumers Act ("DMCCA") 2024 came into force in April 2025. It gave the CMA new direct enforcement powers, including the ability to issue fines for companies that fail to comply with consumer protection laws, of up to 10% of the company's annual worldwide turnover.

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