Brand owners can now seek national trademark protection in the UAE for alcoholic beverages following the opening of Class 33, which was previously unavailable for filing.
The trademark landscape in the United Arab Emirates has seen an important development with Class 33 now available for trademark filings through the UAE Ministry of Economy and Tourism (MOET) portal.
Class 33 covers alcoholic beverages, except beers, as well as alcoholic preparations for making beverages. Until now, the class had been restricted for trademark filings in the UAE. Its availability therefore creates a new opportunity for brand owners to seek national trademark protection for relevant goods in the country.
For businesses with established international portfolios, as well as those currently operating in or considering entering the UAE market, this is an important time to assess existing trademark protection and determine whether additional filings should be considered.