How brand owners can use Civil Litigation and Mediation to
their advantage
Levi Strauss & Co. ("LS&Co.")
secured a success in a trademark infringement case involving the
use of imitated trademarks at the Central Intellectual Property and
International Trade Court (the "IP
Court") in Thailand. The outcome of this case shows
that preparing a good litigation strategy is the key to getting
favourable results for brand owners.
The settlement and the judgement were concluded in the first
hearing of the witness testimony. This is an example of how having
concrete evidence and thorough case preparation in the
pre-litigation process can sometimes bring a quick and favorable
outcome to the brand owner while avoiding issues of corruption that
still haunt criminal raid actions.
