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ARTICLE · 09 JULY 2025

Likelihood Of Confusion Between INSTAGRAM And WEDGRAM

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The IPI confirms a likelihood of confusion between "WEDGRAM" and "INSTAGRAM" and clarifies the protection of well-known brand elements and the requirements for dilution.

SwitzerlandIntellectual Property
Luca Hitz
Luca Hitz
Philipp Stadler
Philipp Stadler
Stephanie Ast
Stephanie Ast

The IPI confirms a likelihood of confusion between "WEDGRAM" and "INSTAGRAM" and clarifies the protection of well-known brand elements and the requirements for dilution.

On March 26, 2025, the Swiss Federal Institute of Intellectual Property (IPI) issued a decision in favor of Instagram LLC in opposition proceedings. The subject of the case was the trademark "WEDGRAM ((fig.))", registered by Kuruvilla Worldwide AG for software and services in the field of wedding planning in Classes 9, 35, and 38. Instagram filed an opposition based on four earlier Swiss word and figurative trademarks for "INSTAGRAM", registered inter alia for software, telecommunications services, and social networking.

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