There are now many on-line platforms like Upwork and Fiverr
where you can hire freelancers for a variety of different services.
At Upwork amongst other things you can find web, mobile and
software developers, as well as freelancers offering design,
creative, data science, analytics, engineering, and architecture
services. At Fiverr you can get voice over, logo design, social
media, video and animation and other creative services. Such
platforms make it easy to find and hire talent. However, in hiring
such talent you need to clarify contractually who owns the
intellectual property (copyright) in the work product that is
created by the freelancer.
If you pay then you own, right? Wrong! Well under UK, EU and
Swiss law the author is the first owner of the copyright. This
means the person who creates the work owns the copyright i.e. the
freelancer. Freelancers are not your employees, so copyright is not
transferred to the client as occurs in an employment