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ARTICLE · 06 OCTOBER 2026

The PPWR Is Already Changing Packaging Today – Mini-series Part III

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The Packaging and Packaging Waste Regulation (PPWR) is transforming how businesses approach packaging design and compliance across the European Union. This third installment of our mini-series examines the immediate impacts and practical changes companies are implementing today in response to these evolving regulatory requirements.

European UnionEnvironment
Martin Eckert
Martin Eckert
Adrian Peyer
Adrian Peyer

New EU rules are making packaging a compliance issue: from recycled materials and reuse to compliance.

Design, recycled materials, reuse and producer responsibility

The Packaging and Packaging Waste Regulation (PPWR) has been in force since 12 August 2026. However, many key design and volume requirements will not come into effect until 2028 or 2030 and are, in some cases, subject to delegated acts, implementing acts and technical standards.

This article explores the packaging module of the mini-series in greater depth. For context within the broader framework of circular economy and product legislation, please refer to the overview article «The circular economy becomes binding product legislation».

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