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ARTICLE · 15 MAY 2024

How PVC Sandals Became A Global Icon

The iconic plastic sandal, known as ‘medusa', or by various other names such as ‘skeleton', 'jelly', and ‘lêkê' in different regions, with flexible structures and affordable prices...

South AfricaIntellectual Property

The iconic plastic sandal, known as 'medusa', or by various other names such as 'skeleton', 'jelly', and 'lêkê' in different regions, with flexible structures and affordable prices, continues to delight customers globally, showcasing their enduring popularity after 75 years in the market.

Originating from a village named Les Sarraix in the Puy-de-Dôme region of Auvergne, France, the story dates to 1946. Jean Dauphant, a cutlery maker, faced a problem when he found himself with surplus PVC. To save his investment, he ingeniously repurposed the material to craft sandals, giving rise to the first plastic sandals, initially called 'Sarraizienne' and later 'Plastic—Auvergne'. Additionally, the sandals gained popularity due to a shortage of leather after World War II, leading to their production with PVC material.

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