We live in the digital age where most advertising is now done
through social media and influencers. Product advertisements have
transitioned from TV channels to influencers promoting them on
social media platforms like Instagram, YouTube, TikTok, Facebook,
and others. The difference now is that advertising is often
accompanied by product reviews. Influencers test the products and
then share their opinions about them.
The most advertised products are related with cosmetics, food,
technology, and even cars. This strategy can be highly profitable
for brands as influencers reach a wide and diverse audience of
various age groups. However, this type of advertising comes with a
potential dark side.
