40 results found

On 30 January 2017, the Austrian coalition parties agreed on the government's policy agenda for 2017/2018 and announced therein that the scope of the advertisement tax will be extended to online advertising.

On November 30, 2018, the Austrian Data Protection Authority ("DPA") published a decision in response to a complaint received from an individual regarding the cookie consent options offered on an Austrian newspaper's website.

The Digital Services Act, targeting numerous online/digital services from internet access providers to cloud and webhosting services, search engines, online platforms such as social media, online marketplaces, app stores and collaborative economy platforms, enters into force on 16 November 2022.

An Austrian ski-resort operator (Lizum) placed an advertisement showing a female model in a white singlet (see picture). The ad contains the slogan:...

In its decision dated 27/11/2020, RA 2019/15/0162, the Austrian Administrative Supreme Court (Verwaltungsgerichtshof) had to deal with a trademark licensing between Malta and Austria.

Before Easter 2017, Palmers, a leading clothing manufacturer in Austria, started an advertising campaign for its lingerie collection.

Given the background of the GDPR and its tie-in ban, the Austrian Data Protection Authority presumed as voluntary and therefore valid an individual's consent to accepting advertising cookies in order to use an online news platform for free.

In March 2021, a winery put a wine on sale with the label "Oral Vaccination" (in German: Schluckimpfung) as a PR campaign. A week ago, the bottles were confiscated: the label was a "health claim".

The AI Regulation's transparency rules have been in effect since August 2026, but when exactly must AI-edited marketing images be labelled? This analysis explores the critical distinction between routine photo edits and deepfakes requiring disclosure, examining how the regulation applies to altered backgrounds, lighting adjustments, and removed details in commercial photography.

Companies today are under more and more under pressure to not only improve their environmental performance but also let the world know about it.

The Hellbrunn Water Games, a famous tourist spot in Salzburg, including the Hellbrunn Palace and Trick Fountains, advertised a poster, ...

The cardboard packaging contained five pieces of cake individually wrapped in plastic foil.

Was bedeuten die Begriffe "Neuheit" und "Eigenart" und warum sind sie so wichtig?

Vor dem Hintergrund der DSGVO und des darin normierten Koppelungsverbots erachtete die Datenschutzbehörde eine Einwilligung in die Setzung von Werbe-Cookies, um eine Online-Nachrichtenplattform ...

On June 5, 2018, the European Court of Justice (ECJ) passed an eagerly awaited ruling on the data protection obligations of companies that operate a so-called "Facebook fan page".

As mentioned in our blog post of 23 April 2024 (link), several criteria must be met to ensure the legal validity of a design registration.

The Austrian Advertising Council (Österreichischer Werberat) is the self-regulating body of the Austrian advertising industry.