Share on LinkedInShare on LinkedIn

ARTICLE · 03 FEBRUARY 2020

Are You Wild Enough...

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

An Austrian ski-resort operator (Lizum) placed an advertisement showing a female model in a white singlet (see picture). The ad contains the slogan:...

AustriaMedia, Telecoms, IT, Entertainment
Stefan Kofler (Greiter, Pegger, Kofler & Partners)
Stefan Kofler (Greiter, Pegger, Kofler & Partners)
Author LinkedIn connections

For a sexy women's downhill run?

An Austrian ski-resort operator (Lizum) placed an advertisement showing a female model in a white singlet (see picture). The ad contains the slogan:

Perfectly prepared!

The Olympic women's downhill run is waiting for you.

Are you wild enough?

On the basis of a complaint lodged with the Austrian Advertising Council (AAC), it had to be decided whether or not this ad violates the ethical standards set down by the AAC. In its decision the AAC ruled that the ad is sexist and gender discriminating. The sexualized portrayal of the model has no connection with the advertised product (ski resort). The slogan communicated a sexualized message. The AAC therefore recommended to immediately stop the campaign.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Instagram’s 2026 AI Labelling Rules

Instagram's 2026 policy shift introduces mandatory AI-generated profile labels and penalties for non-disclosure, creating new compliance challenges at the intersection of platform governance and India's statutory framework for synthetically generated information. How do these overlapping regimes affect brands, influencers, and content creators operating in India's digital ecosystem?
IndiaMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Is This Packaging A Trick Or A Treat?

A federal court in Florida dismissed a false advertising lawsuit against Hershey over Reese's Peanut Butter Pumpkins, where consumers claimed the packaging showed carved jack-o-lantern faces that didn't appear on the actual candy. The court ruled that consumers failed to demonstrate concrete economic injury, finding their disappointment over the product's appearance insufficient to establish legal standing.
United StatesConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

New York AI Advertising Disclosure Requirement Now In Effect

New York has enacted groundbreaking legislation requiring advertisers to disclose when AI-generated synthetic performers appear in commercial advertisements. The law, effective June 9, 2026, mandates conspicuous disclosure but leaves key implementation questions unanswered, including specific disclosure language and how it applies to AI-enhanced images of real people.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Loot Box Litigation Intensifies As Valve Fights Gambling Claims

Gaming companies face mounting legal challenges as plaintiffs argue that loot box systems constitute illegal gambling under state law. The dispute centers on whether randomized in-game rewards with real economic value cross the line from traditional mystery products into regulated gambling territory, with courts now weighing arguments that could reshape the industry's most controversial monetization practice.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Indian FSSAI’s New Labelling Rules 2026

India's food safety regulator has introduced new labelling amendments that simplify compliance for infant nutrition products and small packages while strengthening traceability requirements for non-retail containers. Meanwhile, the Supreme Court is pushing for front-of-pack warning labels on products high in fat, sugar, and salt, raising critical questions about implementation thresholds, consumer accessibility, and the balance between public health and industry concerns.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Indian FSSAI’s Aug’26 Enforcement Wave — What Food And Beverage Advertisers Should Know

India's Food Safety and Standards Authority intensified enforcement in August 2026, targeting major food and beverage companies over "100%" purity claims, energy drink labeling, and packaging compliance. The regulatory actions against Dabur, ITC, Diageo, and over 150 other companies reveal how product names, packaging, and advertising copy are now treated as interconnected consumer protection issues requiring coordinated legal review.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
BrazilMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)