Be Careful When Advertising On Facebook - Data Protection Sets Limits!

Does your company have a Facebook fan page?

On June 5, 2018, the European Court of Justice (ECJ) passed an eagerly awaited ruling on the data protection obligations of companies that operate a so-called "Facebook fan page".

This was the background: A company ran a fan page on Facebook. It was a company page like countless others. In 2011, the data protection authority ordered the fan page to be deactivated because Facebook uses cookies to collect personal data from visitors to the fan page without informing them sufficiently.

The data collected is used both by Facebook to improve their advertising system and by the company itself. In some cases, the data is also passed on to "Facebook partners", e.g. Cambridge Analytica.