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ARTICLE · 19 NOVEMBER 2019

Misleading By Deceptive Packaging

Global Advertising Lawyers Alliance (GALA)
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The cardboard packaging contained five pieces of cake individually wrapped in plastic foil.

AustriaMedia, Telecoms, IT, Entertainment

The manufacturer of a cake filled only 50 to 60% of the packaging with the cake, i.e. far below the capacity of the carton.

The cardboard packaging contained five pieces of cake individually wrapped in plastic foil. In between and upwards were empty spaces. The film packaging of the individual cake pieces includes warm air, which increases the volume of the film packaging immediately after sealing (about 10 %).

When inserting the individual packages into the outer carton, the robot used for this purpose requires a certain distance between the cake pieces. If, on the other hand, the individual packages are pushed or pressed together manually, there would be room for a sixth cake piece.

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