Compliance By Design: Managing Regulatory Risks In Digital Campaigns

Introduction

Digital advertising has become central to brand visibility and market engagement across sectors. Increased reliance on social media, influencer marketing, programmatic advertising, and datadriven targeting has, however, expanded regulatory exposure for advertisers operating in or targeting the Nigerian market. Legislative and regulatory developments, most notably the Advertising Regulatory Council of Nigeria Act 2022 ("ARCON Act") and the Nigeria Data Protection Act 2023 ("NDPA"), have materially reshaped the compliance landscape.

This article examines the current regulatory framework governing digital advertising in Nigeria, highlights recurring areas of compliance risk, and outlines practical considerations for managing enforcement exposure in an increasingly regulated environment.