1. INTRODUCTION
Image rights are beginning to gain prominence with numerous
instances of their exploitations and infringements. The provision
of image rights enables the individual to protect, exploit and sue
for the infringement on those rights. However, image rights, as
previously misconceived, extends beyond photographs.
An image includes a physical likeness or representation of a
person, animal, or thing, photographed, painted, sculptured, or
otherwise made visible while image rights refers to the control
over an image by the personality whose image is portrayed or by the
image's creator.1 Image rights are the expression of
a personality in the public domain.2 Image rights
concern the various rights an individual holds in his/her own
persona (including name, photo and likeness, signature, personal
brand, slogans or logos).3 Other rights that an
individual can possess in his/her own persona include appearance,
silhouette, feature, face expressions (verbal or
