An application software (app) is a program or group of programs
designed to help customers perform particular activities. These
apps, which are usually on our electronic devices, are used to
control several things ranging from health & fitness, music,
movies, online shopping, gaming to mobile money transfers and even
household appliances. Indeed, in today's rapidly transforming
digital world, there is an app for almost everything!
However, while apps exist to satisfy the needs of customers,
business owners can make a fortune through the use of these apps.
Indeed, most of the profitable apps are the ones that gratify
customers and convert them into long term users.
For instance, a report issued by SensorTower, a U.S based mobile
app market intelligence firm, shows that in 2019, mobile users
spent $1.27 billion on top 10 subscription video on demand (SVOD)
apps in the U.S alone. Similarly, on a global scale, the top 5
video streaming services, with Netflix leading the