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ARTICLE · 05 JANUARY 2026

Bridging The Gap Between Trademark And Consumer Protection

Trademarks are central to commercial identity, which enables consumers to distinguish goods and services from others, while protecting the owner's economic benefit and goodwill.

NigeriaIntellectual Property

Trademarks are central to commercial identity, which enables consumers to distinguish goods and services from others, while protecting the owner's economic benefit and goodwill. In the Nigerian economy, the level of competition has increased over the years as a result of a significant increase in demand for goods and services.

However, this increase has been accompanied by rising cases of trademark infringement, especially in the form of counterfeiting and cases of passing off, which impairs owners' rights and misleads consumers, resulting in loss of profits and circulation of counterfeit products unfit for consumption and use.

The Trademark Act grants exclusive rights to owners of products, thereby preventing others from unauthorised use. A trademark owner is expected to protect their rights to reap the legal benefits therein, such as the right to sue for infringement. Consumer protection involves ensuring fair trade, product safety, and truthful representation

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