The Importance Of Copyright For Businesses

A Hermès Birkin bag, the Oran sandal or a Maison Francis Kurkdjian perfume... these days, there is a cheaper alternative for virtually every iconic luxury product. On TikTok, Instagram and YouTube, these products are widely showcased as "dupes": affordable alternatives that promise the same look or experience as the original.

An athlete's name, image and online presence can represent significant commercial value. But who is permitted to use that image, for what purposes and for how long? We asked Peter Verbeke – former CEO of RSC Anderlecht and currently Head of the Sports Law Practice at PowerPlay – to share his experiences from the perspectives of both football club and professional athlete.

On 4 March 2026, the European Commission published its legislative proposal for the Industrial Accelerator Act (IAA), the EU’s response to an increasingly competitive global industrial landscape.

We regularly receive reports from customers that they are being approached by companies pretending to be official IP agencies. If you receive any letters, emails, invoices or other notifications from third parties, do not make any payments until you confirm their legitimacy.

Back in April 2026, IAM reported on a significant decision by the US Court of Appeals for the Federal Circuit in a dispute between International Medical Devices and several defendants involved in developing a cosmetic medical implant.

The European Court of Justice has handed down its eagerly awaited decision in ACI Adam v Stichting De Thuiskopie.

Trademark registrations enable organisations to establish exclusive rights to the protected mark. But, what if you create IP that you cannot or do not want to register...

The EUIPO offers an alternative dispute resolution mechanism that can assist parties to resolve underlying conflicts arising from the same trademark rights in multiple European jurisdictions.

Recently, the Benelux Office for Intellectual Property together with the Dutch Chamber of Commerce introduced Name checker, a new tool to assist startups in the Netherlands in choosing their company name.

The application window for new generic Top-Level Domains (New gTLDs) closes on 12 August 2026, marking the start of the next strategic phase for trademark holders. From "Reveal Day" to objections, appeals, and the Trademark Clearinghouse, Marc-Emmanuel Mellet breaks down the key stages to expect and shares guidance...