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ARTICLE · 19 APRIL 2022

Women As Powerful Brand Ambassadors

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

Our previous blog "Gender Bias in Indian Advertising" covered the issue of gender stereotyping in Indian advertisements and the attempt by certain brands to challenge this age-old prejudice.

IndiaMedia, Telecoms, IT, Entertainment
Sharad Vadehra (Kan & Krishme)
Sharad Vadehra (Kan & Krishme)
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Our previous blog "Gender Bias in Indian Advertising" covered the issue of gender stereotyping in Indian advertisements and the attempt by certain brands to challenge this age-old prejudice.

Continuing in the same thread, in this blog we discuss how the brands in India are gradually drawing in more female personalities for advertising and marketing of their products and services which fall outside the stereotypical ambit of home/kitchen appliances and, beauty and fashion.

To state a few examples, luxury carmaker Audi India recently appointed popular actress Kiara Advani as its brand ambassador; Hyundai Motor India has designated women cricketers- Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma- as its brand ambassadors; women hockey player Rani Rampal and cricketer Smriti Mandhana have been chosen as the brand ambassador of Equitas Small Finance Bank; boAT has roped in actress Rashmika Mandanna as its brand ambassador; and the versatile actress

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