Everybody wants it! Many Struggle
to achieve it! Few attain it!
Brand Value is an enormously
important subject matter amongst businesses, marketers,
entrepreneurs and companies at large. It is an important issue to
be dealt with, especially for the start ups. Brands have become so
important for customers that hardly anything unbranded goes
directly or indirectly to the market today. Brand Value in layman
terms can be understood as the sum of how much extra people would
pay or how often people will prefer a particular commodity over the
other available alternatives.
The total value of brand
'Tata' has surged to $14.2 billion surpassing the total of
second and third brand in the list. Yet very few people know that
brands such as Jaguar, Land Rover, Titan, Tanishq, Fastrack and
Westside are owned by Tata. It is the brand association strategy
that the company has adopted to raise its finances. The company
raised its Brand Value by becoming the corporate parent of
