"Review Bombing"- The Way Forward

In the hyper-connected digital world of today, there is no doubt about the fact that reviews posted online have a major impact on a consumer. In recent times, we often stumble upon situations where we can easily note as to how different sectors of business have been impacted because of either fake or negative reviews.

For instance, in 2021, the rating of a trading app, Robinhood on the Google Play Store dipped to 1 star due to negative reviews, as the app stopped its users from buying some stocks which were promoted by other entities. Similarly, Film industry is not immune to such acts of negative or fake reviews.

An act of posting negative review online with a malicious intention to lower the rating of a movie is often termed as "review bombing". Sometimes, the intention behind "review bombing" is often governed by geo-political issues. For instance, the movie, Gunday, released in 2014, although performed well on the box office but is one of the lowest