Share on LinkedInShare on LinkedIn

ARTICLE · 24 DECEMBER 2025

No Quick Fixes: VLCC Penalised For Misleading Fat-Loss Ads

S.S. Rana & Co.
S.S. Rana & Co.
Contributor
S.S. Rana & Co.

S.S. Rana & Co.

Established in 1989, S.S. Rana & Co. is a premier intellectual property and corporate law firm...

View firm profile
Explore more from S.S. Rana & Co.

In today's digital age, misleading advertisements have become a pervasive concern in India.

IndiaMedia, Telecoms, IT, Entertainment

Introduction

In today's digital age, misleading advertisements have become a pervasive concern in India. According to the Advertising Standards Council of India (ASCI), a staggering 81% of ad violations in FY 2023–24 stemmed from misleading claims, with over 10,000 complaints filed and 8,299 advertisements scrutinized making healthcare, personal care, and betting sectors particularly problematic1. Alarmingly, 94% of these misleading ads were found online in FY 2024–25, largely on sponsored social media posts, requiring modifications in 98% of the flagged cases2.

Meanwhile, the government's GAMA portal (Grievances Against Misleading Advertisements) recorded 6,154 complaints between 2019 and 2021, underlining the growing frequency of deceptive ads across traditional media3. The Supreme Court also intervened, mandating advertisers in food and health sectors to file self-declaration certificates (SDCs) before running ads; over 1.6 lakh such certificates have already

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from