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ARTICLE · 19 JUNE 2024

Mandatory Self-Declaration By Advertisers-Supreme Court

S.S. Rana & Co.
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The Ministry of Information and Broadcasting has recently issued a circular wherein it has introduced new features for filing self-declaration on dedicated portals for advertisements.

IndiaMedia, Telecoms, IT, Entertainment
Rupin Chopra
Rupin Chopra
Apalka Bareja
Apalka Bareja
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The Ministry of Information and Broadcasting (hereinafter referred to as "Ministry") has recently issued a circular1 wherein it has introduced new features for filing self-declaration on dedicated portals for advertisements. This move follows the direction issued by the Hon'ble Supreme Court in the case of Indian Medical Association (IMA) vs Union of India & Ors (for more information refer to Endorsers now accountable for Misleading Advertisements: Wake Up call for Influencers).2, which mandated the creation of a streamlined and accessible portal for such filings. This step aims to ensure compliance with legal standards, promote transparency in advertising practices and promotes ethical advertising practices. The Ministry through this move seeks to enhance the accountability of advertisers/advertising agencies and uphold the integrity of digital and broadcast media. This article delves into what is self-declaration? the key highlights of the recent circular,

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