Digital Inflection Point - Indian Media And Entertainment

The India Growth Story

India's economy is growing at a fast pace and the world is taking note of it. With favourable demographics and a rise in the consumer's income, the propensity to spend on leisure and entertainment, in general, is growing faster than the economy itself. A huge volume of demand for leisure and entertainment has attracted the global media giants, many of whom have been present in the Indian market for more than two decades.

However, in recent years, with a fast-growing middle class, there has been a renewed surge in investment in the country by global companies. Companies in the US and Western Europe see their growth increasingly linked to emerging giants like India, which is why they are now focused on the best way to enter, grow and brand their business in this market.