Stolen Stardom: How AI & Deepfakes Are Redefining Celebrity Image Rights

Recently, a surge of controversial AI-generated videos has flooded the internet. Examples include the widely circulated “Musk-Trump kissing” meme and the provocative image of Biden wearing a diaper. This trend has now reached our borders, with a new video going viral featuring Poonam Pandey kissing comedian Samay Raina on his YouTube show India's Got Latent. The video gained so much attention that both celebrities were forced to post clarification videos, explaining it was fake and AI-generated. In this age of rapid technological advancement, celebrity images, voices, and personas face unprecedented challenges as AI blurs the lines between reality and fabrication. Once considered a celebrity's greatest asset, their public image has become a commodity, increasingly exploited in an environment dominated by deepfakes and digital counterfeits. The explosive growth of artificial intelligence has given rise to a new wave of threats, jeopardizing not only public reputations