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ARTICLE · 14 SEPTEMBER 2020

Yet Another Good Day

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Where slowdown and an uncertain future amidst lockdowns have crippled the economy with drastic losses and downfalls for several business groups...

IndiaIntellectual Property
Khushboo Tomar
Khushboo Tomar
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Where slowdown and an uncertain future amidst lockdowns have crippled the economy with drastic losses and downfalls for several business groups, Britannia seems to have broken all records by touching new heights with a 18%-23% increase in its revenue. But the company's growth is not limited to just financial returns, it has also won a major legal battle, albeit out of court.

Recently, Britannia Industries had filed a case against Future Groups claiming that the Kishore Biyani-led company had copied the packaging of several of its popular biscuit brands. Britannia alleged that Future Consumer's packaging for some of its 'Tasty Treat' brand biscuits was deceptively similar to Britannia's biscuit packs. It was a case for trademark infringement as well as that of "passing off". Take a look at the packaging of products of both brands:

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