Social media has transformed from a mere entertainment platform
to a significant income source, with influencers at the centre of
this economic shift. Intellectual Property (IP) laws, particularly
trademark laws, play a crucial role in maintaining the integrity of
these online identities and helping influencers protect their
brands. A trademark, as defined under India's Trademark Act of
1999, distinguishes the goods or services of one entity from others
and safeguards brand identity—an asset in today's
competitive social media landscape.
INTERSECTION OF TRADEMARK AND SOCIAL MEDIA INFLUENCERS
There is a nexus between Trademark and Social Media Influencers.
For influencers, building a unique brand identity is essential.
With millions competing for followers, establishing and protecting
this identity is important. Since there are now millions of people
in this rat race, making distinct identity is challenging.
Trademark law offers influencer protection against
