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ARTICLE · 21 JUNE 2019

The Territorial Battle Over Words!

R. K. Dewan & Co
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UGG is an American Footwear Company and is a division of Deckers Outdoor Corporation, a footwear designer from California since 1973.

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R. K Dewan & Co
R. K Dewan & Co
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UGG is an American Footwear Company and is a division of Deckers Outdoor Corporation, a footwear designer from California since 1973. However, 'ugg' is also a generic term used in Australia which refers to unisex sheepskin boots originating from Australia and New Zealand.

The issue cropped up in 2016, when an Australian ugg manufacturer sold 12 pairs of ugg boots to customers in USA and the description of the boots were displayed as 'ugg'. Deckers instantly took cognizance of the case and initiated legal proceedings against the Australian manufacturer claiming infringement of the 'UGG' trademark and the design patent of its shoes. Deckers submitted that it has the registration of the UGG trademark in over 130 countries worldwide.

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