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ARTICLE · 01 SEPTEMBER 2015

Rajinikanth Re-Mouldes ‘Personality Rights' After Eleven Years

Lex Orbis
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Newspaper columns were overflowing on the matter when the Demi-God of Kollywood, Rajinikanth filed a petition against Mumbai-based Varsha Production House for personality right violation.

IndiaIntellectual Property
Zoya Nafis
Zoya Nafis
Aditi Halder, 4Th Year Law Student From Symbiosis Law School, Pune
Aditi Halder, 4Th Year Law Student From Symbiosis Law School, Pune
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Identity crisis is the biggest sin of a career!

Newspaper columns were overflowing on the matter when the Demi-God of Kollywood, Rajinikanth filed a petition against Mumbai-based Varsha Production House for personality right violation. But, for those who are not acquainted with the fact, this heartthrob of Indian cinema, is also the one who inaugurated the recognition of publicity rights in India. Assertion of personality rights came in 2003, when Rajinikanth issued legal notices before the release of this movie, Baba. Those notices, issued as early as 2003, to prohibit the imitation of his screen persona, for commercial gain, are the building blocks for the development of personality rights related laws in India.

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