Personality Rights: Protection Under IP Laws

With the skyrocketed growth in the consumption of social media content, there is a significant increase with the infringement of intellectual property. Influencers and celebrities who are vested with great following due to their immense recognition via news, accolades, accomplishment acquires personality rights. These rights are prone to be exploited by unauthorised third party for their commercial gains which is unlawful. Several events have been reported recently wherein the unauthorised parties are involved in creation of content through AI in order to mimic the celebrity. Artists like Arijit Singh, Anil Kapoor, Jackie Shroff, Amitabh Bacchan have already approached the Court for seeking umbrella protection over their personality rights.