Patanjali Obtains Injunction Against Unauthorised Exporters

Patanjali Ayurved Limited (“Patanjali”) need not be introduced anymore for its desi products dominate Indian as well as international households. In the recent case of Patanjali Ayurved Limited v. Masala King Exports Trading Pvt. Ltd. & Ors, the Delhi High Court observed that a re-seller, who buys branded products for further sale in the market, is obliged to sell them in the same condition as they were first sold to him. This is also known as the ‘principle of first sale’.

Patanjali found that the products which were meant exclusively for the domestic market were being procured and illegally exported to various countries for sale. Patanjali came across instances where the exported products are tampered or altered. This posed a threat to the health of its consumers and also to the goodwill and reputation of brand- Patanjali in the international market. Patanjali issued letters and lodged a complaint with Custom Authorities to restrain such illegal export. However,