There are ample of luxury brands that have not been successful
in a trademark infringement battle filed against Chinese indigenous
products. Richemont is the owner of the brand Alfred Dunhill and
has been operating in the Chinese market for over a score of years.
Recently, Alfred Dunhill Ltd. filed a suit against a China based
company named 'Danhuoli'. The suit was filed for trademark
infringement and unfair competition practices.
On observing the above shown marks, the infringement is evident
as the infringing Danhuoli logo looks similar to Dunhill's
original thin, black, and elongated logo with an identical font. In
addition to the similarities in the logo, both the brands market
products with respect to menswear, footwear and headgears. On
investigation conducted during the case, it was found that Danhuoli
had registered its name under the shadow of a Hong Kong based
company called the 'Dunhill Group' and were actively
operating in over 200 franchise stores in
