Leo's Got To Le(t)go – Building Blocks Of A Precedent

The Blocks Of Legacy

Block by block, Lego, the Danish toy company, has managed to build itself a name and reputation worldwide since the 1930s. Not only that, in 2003, Lego successfully managed to become a trans-border brand and achieved the status of a well-known mark during a case in the Secundrabad Court. Recently, in a contentious dispute between Lego (Petitioner), the company and a Hyderabad based confectionery company called Leo Foods (Respondent 1) the Madras High Court, presided over by Justice PB Balaji, ordered the Registry of Trademarks (Respondent 2) to strike down two trademarks of the Leo Foods i.e. Respondent 1, namely the 'Lego Cuteheart' and 'Lego Coffybond'.

The Background