Legal Issues & Challenges Around Livestreaming

The COVID-19 pandemic has forever changed the way the world consumes entertainment. Live streaming platforms such as Twitch, YouTube and Kick, are quickly becoming more and more popular and are gradually catching up with classic television channels in terms of viewership. It is estimated that approximately 67% of people are consuming more television/ videos than prior to the pandemic and watching live streams during the pandemic have moved the viewing habits of people from linear platforms to digital platforms. This exponential growth has resulted in more and more people trying to create a brand/ make a name for themselves by creating content including live streaming content on popular streaming platforms.