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ARTICLE · 09 DECEMBER 2025

Kerala HC To Trademark Owners: You Cannot Lock Up Common Words

Trademark law seeks to balance the protection of brand identity with the prevention of monopolies over common or descriptive language.

IndiaIntellectual Property

Trademark law seeks to balance the protection of brand identity with the prevention of monopolies over common or descriptive language. Under Section 30(2)(a) of the Trade Marks Act, 1999, the use of words that merely describe the kind, quality, or characteristics of goods cannot constitute infringement, even if such words form part of a registered trademark. This legal limitation prevents any trader from claiming exclusive rights over words that are part of the everyday vocabulary of commerce and industry. Courts have consistently held that terms which are generic or descriptive must remain available for public use unless they have acquired a secondary meaning uniquely identifying a particular trader's goods or services.

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