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ARTICLE · 04 JULY 2018

Intellectual Property Rights Over Emojis: Transforming Expressions Into Assets

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Emojis' purpose is not only to present the speaker's emotion but to help smooth out interpersonal relationships and to convey features such as irony.

IndiaIntellectual Property
Intepat Team
Intepat Team
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Emojis' purpose is not only to present the speaker's emotion but to help smooth out interpersonal relationships and to convey features such as irony. They are not about how the sender feels so much as how the sender wants the receiverto feel. Apparently, the world is preferring conversation on Mobile Apps such as WhatsApp and Facebook Messenger over a voice call. Nevertheless, legal issues concerning emojis have rendered them vulnerable to prohibitions on its unfettered usage.

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The standardization of emojis has been carried out by the Unicode Consortium. For this purpose, the Unicode has assigned a unique number, a black-and-white shape outline and a short description to nearly 2,000 emojis.

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