Golden Epoch Of IP Rights : "The Olympics "

Introduction

Olympic are said to be the biggest event on earth that happens in every four years. It has a viewership of around 4 billion and involves participation of around 204 countries. The significance of Olympics is not only because of the sporting events that are held but also because of the huge attention that it attracts. Olympics are seen as the biggest opportunity for the promotion of the business hence the stakes are very high. The problem of ambush marketing which is quite prevalent in all the recent sporting events is also seen as the biggest threat for the Olympics as well.

The London Olympic Games and Paralympics Games Act 2006

Nairobi Treaty on the Protection of the Olympic Symbol (1981) prohibits by appropriate measures, the use of any sign consisting of or containing the Olympic symbol, as defined in the Charter of the International Olympic Committee, as a mark or other sign, for commercial purposes, except with the authorization of