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ARTICLE · 14 NOVEMBER 2024

Global Trade Mark Protection: Exploring Single Filing Mechanisms And Their Impact

Khurana & Khurana, Advocates and IP Attorneys
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How are Businesses identified? Ever wondered if for example there is a company, ‘Google', giant in the Technological sector widely known for its most prominent search engine "Google"; and there is another Technology.

IndiaIntellectual Property
Lakshit
Lakshit
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Abstract

How are Businesses identified? Ever wondered if for example there is a company, 'Google', giant in the Technological sector widely known for its most prominent search engine "Google"; and there is another Technology company working in Graphic Designing tools and services and wants to keep their name/ product name as 'Google' or may be 'Doogle', whether this shall be permitted or does it impact the initial company's (Google) reputation? These names used by the Companies which identify them are termed as 'Trade marks'. Trade marks are essential tools for business to establish their identities in markets. These Trade marks need to be registered to obtain certain statutory rights, which gives them exclusive rights to use their registered marks.

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