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ARTICLE · 30 OCTOBER 2025

E-commerce Platforms Accountable For Curbing Counterfeits In The Growing Digital Age

Lex Orbis
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The rapid growth of e-commerce has transformed the retail landscape, providing consumers with unparalleled convenience and accessibility.

IndiaIntellectual Property
Manisha Singh
Manisha Singh
Kratika Patel
Kratika Patel
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The rapid growth of e-commerce has transformed the retail landscape, providing consumers with unparalleled convenience and accessibility. However, this shift to digital platforms has led to certain challenges, like the sale of counterfeit goods, misuse of brands, and issues related to intermediary liability. Indian courts are increasingly examining how traditional principles of trademark and copyright protection apply in an online marketplace that is dominated by algorithms, anonymous sellers, and high-volume listings. The ruling by the Delhi High Court in YMI Ghar Soaps Private Limited vs Ashok Kumar Trading as Bendist Export Hamare Ghar Ka Soaps & Ors. CS(COMM) 849/2025 & I.A. 20090-20094/2025, highlights this judicial trend, emphasising that online platforms cannot remain passive intermediaries and must adopt proactive measures to curb counterfeiting and brand infringement.

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