In recent times, we have witnessed the footfall in physical
stores, escalating people's switch to e-commerce and making
omnichannel the new norm. This modern change in society has led
several individuals/Start-Ups and Companies to bring their
businesses online making them accessible to customers at large. For
complete legitimacy and client convenience, many businesses
realized the value of having a domain name that is synonymous with
their company name and/or the name of one of their products.
With the increase in the number of domain names, the number of
conflicts has also increased leading to a rise in domain name
complaints. Domain name disputes mostly arise from infringements
like cyber-squatting (i.e. unauthorized
registration and use of Internet domain names that are identical or
similar to trademarks, service marks, company names, or personal
names), meta-tagging (i.e. little content
descriptors that help tell search engines what a web page is
about), linking (
