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ARTICLE · 04 OCTOBER 2018

Design Infringement? Or Not?

R. K. Dewan & Co
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This suit filed by Fiat Chrysler appears to be an attempt to safeguard its sales and profits in the American market, rather than a design infringement case.

IndiaIntellectual Property
R. K Dewan & Co
R. K Dewan & Co
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The Jeep Product line of Fiat Chrysler Automobiles has become their main stay and is one of the reasons for the growth of the sales of the company. Early this month, the company reported its highest ever sales for Jeep brand vehicles in July, up 16%, to power the company's overall 5.9% jump from a year ago. A picture of the Jeep Wrangler is depicted below. The front of the Jeep Wrangler has its characteristic boxy body shape and '7 slat grille' which displays 7 vertical slats with two round headlamps on either side.

JEEP WRANGLER

Mahindra and Mahindra Ltd., an Indian based company, started selling the 'Mahindra ROXOR' in the US market at a significantly lower cost than the Jeep Wrangler. As shown in the picture below, the Mahindra ROXOR has a 4 and half slat grille with headlamps on either side of the grille.

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