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ARTICLE · 25 SEPTEMBER 2025

Content Licensing In India

Maheshwari & Co. Advocates & Legal Consultants
Maheshwari & Co. Advocates & Legal Consultants
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Maheshwari & Co. Advocates & Legal Consultants

Maheshwari & Co. Advocates & Legal Consultants

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Content licensing in India has become far more intricate than a decade ago. With the explosive growth of OTT platforms, streaming services, and digital publishing, licensing agreements are no longer...

IndiaIntellectual Property
Maheshwari & Co.
Maheshwari & Co.

Content licensing in India has become far more intricate than a decade ago. With the explosive growth of OTT platforms, streaming services, and digital publishing, licensing agreements are no longer just about rights to broadcast or distribute. They now have to grapple with layered issues such as copyright ownership, data privacy obligations under the Digital Personal Data Protection Act (DPDP), 2023, and structured takedown service-level agreements (SLAs) to address piracy and illegal uploads.

For US content companies partnering with Indian platforms, the challenge is twofold: ensuring strong copyright clauses that protect creative assets, and aligning licensing contracts with India's evolving regulatory landscape. DPDP compliance in media contracts and India-specific takedown SOPs are no longer optional—they are becoming contractual standards.

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