Celebrity Rights: Safeguarding Through IPR

PROTECTING CELEBRITY RIGHTS THROUGH THE LENS OF IPR

Intellectual property (IP) Rights protect the subject matter of intangible things, due to its nature of being outside the scope of physical protection, unlike tangible things which can be protected physically. Undoubtedly, the scope of protecting intangible materials not only extends to one's intellect but even to the presence of oneself as in the case of celebrity. The utmost importance that celebrities enjoy comes with a humongous brand value that they have. While every person has the right to privacy, the scope protection of that right becomes very difficult as in the case of the celebrity where it gets affected due to the person's increase in popularity and public recognition. Eventually, such increases reach a point where the public may intrude into certain aspects of the life of a popular person or celebrity without liability.