During the past couple of years, celebrity or personality
rights has been a hot topic of discussion in field of intellectual
property. Various schools of law have mixed opinions when the
matter of celebrity rights is considered. In this blog, the main
quest will be to briefly study the major laws that may come in path
while considering the celebrity rights in various jurisdictions and
how Indian law should recognize the same for better protection of
the rights of celebrities.
1. Introduction
Celebrity, as common understanding refers to, is a person that
have obtained a fame and name in society which makes him/her easily
recognizable in the society. In a country like India, it can be
associated with the recognition and honor for some form of success
by a large group public.1 This can be also viewed in
commercial sense, when a person's reputation being used in
promotion of a product, then under the 'direct commercial
exploitation of identity' test, such a person will
