Branding With IP Rights

What's the difference between a 'brand' and a 'strong brand name'? ... The value of a brand is built over time by continuous investments in marketing, research and development, constant product and service quality, adaptations to new trends and technologies. This results in continuous innovations and improvements not only in the product offered but also in the overall brand image. A brand is an intangible marketing/business asset that helps people identify a company, product, or individual. However, it is often confused with things like logos, slogans, or other recognizable marks, which are marketing tools to help promote goods and services

John Stewart, co‐founder of the strong brand QUAKER OATS, once highlighted "If this business were split up, I would give you the land and bricks and cement, and I would keep the brands and trademarks, and I would fare better than you".