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ARTICLE · 15 OCTOBER 2025

Brand Naming Goes Wrong: The SOCIAL v/s SOCIAL TRIBE Case

S.S. Rana & Co.
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The Bombay High Court has recently granted interim relief to the renowned restaurant and bar chain ‘Social' in a trademark infringement lawsuit...

IndiaIntellectual Property

The Bombay High Court has recently granted interim relief to the renowned restaurant and bar chain 'Social' in a trademark infringement lawsuit filed against a restaurant operating under the name 'Social Tribe' in Mumbai. 1

Brief Facts

Impresario Entertainment and Hospitality Private Limited (hereinafter referred to as the 'plaintiff') is the operator of several well-known restaurants and cafés across India, including the widely recognized 'SOCIAL', which it has been running since its inception in 2001.

The plaintiff currently manages and operates fifty (50) SOCIAL outlets nationwide and is the registered proprietor of the trademark 'SOCIAL' and its variations thereof across multiple trademark classes – including but not limited to Classes 43, 42, 41, 35, 33, 32, 30, 25, 21, 16 and 9. Notably, the plaintiff holds over one hundred (100) trademark registrations for 'SOCIAL' and its variations thereof under Class 43 alone.

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