Our Associate, Abdul Hannan discusses "Associate and
Series Trade Marks — Explained"
Developing a successful brand takes considerable effort, both in
terms of the time and money expended. Thus, when a brand becomes
reputed or known to consumers in the relevant market, brand owners
try to capitalize on such reputation, by creating sub-brands or a
family of brands under the umbrella of the popular parent brand.
This allows successful parent brands to build a stronger
relationship with a segment of its existing customer base, attract
new customers, and expand into new profitable revenue streams.
Indian trademark law recognizes the importance of
sub-branding/creating a family of brands, and to this extent
incorporates specific provisions with respect to associated and
series trademarks, for the benefit of owners of house/parent
brands.
