Apple Inc. is well known for actively protecting its coveted
'bitten Apple' logo all around the world. The company,
having established one of the most sought after brands in the
international market, leaves no stone unturned to protect its
intellectual property from any chance (even the slightest chance)
of being misused.
One such case is Apple's recent law suit against 'Apfel
Route' a mark adopted by the Rhein-Voreifel Tourism for its
brand new themed cycling route in Germany. The official website of
Apfel Route states that it will be launched on May 19, 2019. Some
would ask, why use an Apple in the logo for a cycling route. The
website does throw light on that too. Apparently, Rhenish Apple
Route is a 120 km long route through the largest fruit and
vegetable growing region in North Rhine-Westphalia. It consists
Apple and Cherry orchards in the mountains of Eifel on the horizon
to Rhine.
