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ARTICLE · 26 SEPTEMBER 2022

5 Ways To Stop Counterfeiting Of Your Brand

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Counterfeiting is a worldwide issue that currently affects virtually everyone involved in the business. It is not uncommon to encounter counterfeit versions of popular brands like GUCCI, Woodlands, Adidas, Levi's, etc.

IndiaIntellectual Property
Anagha S S
Anagha S S
Shruhita Amit
Shruhita Amit
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Introduction

Counterfeiting is a worldwide issue that currently affects virtually everyone involved in the business. It is not uncommon to encounter counterfeit versions of popular brands like GUCCI, Woodlands, Adidas, Levi's, etc. These goods are fakes that pose as famous brands in order to undercut the market price and make a profit. These ads trick consumers into thinking they are getting the real deal when in fact they are not.

The trade value of counterfeits in the USA is expected to reach $991 billion by 2022.1 India has lost around 1 trillion Rupees to counterfeiting2, especially during the pandemic.

Among the many ways in which counterfeiting hurts legitimate businesses, here are just a few:

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